Portfolio

City A.M.

  • Company -
    • City A.M. is a new, free, business daily newspaper for the City of London and Canary Wharf with a distribution of 100,000 copies a day.
  • Brief -
    • City A.M. needed a small scale website to deliver key information and a daily front page to readers and media buyers. It was important to them that City A.M.'s strong design identity was maintained in the website
  • Solution -
    • By using key design features of the paper, and presenting the information in a non cluttered environment, Igloo were able to create a stunning and attractive website to showcase the paper.
  • Results -
    • Our low-cost, low-maintenance solution to City A.M.'s brief has allowed them to make an online appearance, at a demanding time.

Go to the CITY A.M. Website

Questionnaire

  • Brief -
    • City A.M. required an online questionnaire to:
        a) Assess the reader’s opinions of City A.M.
        b) Create a database of reader information.
  • Solution -
    • A custom online questionnaire with efficient design and structure to maximise usability and generate useful statistics.
  • Results -
    •   - In 7 days, over 1000 readers completed the 10 minute questionnaire.
        - 99% of users completed the whole questionnaire.
        - Information gathered has proven invaluable to City A.M. as a marketing tool (click here for the commercial presentation which utilises these statistics)
        - A fraction of the cost of traditional survey techniques.

CITY P.M. PODCAST

  • Brief -
    • To satisfy its audience’s afternoon appetite for business news, CITY A.M. launched the CITY P.M. Podcast – a daily online news bulletin.
  • Podcasts -
    • A Podcast is similar to radio show, but is played using a computer, MP3 player or an iPod. Igloo was required to create the infrastructure for supporting Podcasts on the City A.M. site.
  • Solution -
    • A Podcast system was produced, allowing City A.M. to easily add daily Podcasts. Igloo’s system automatically updates CityAM.com, iTunes, and propagates the Podcast across the internet whilst tracking listener statistics.
  • Results -
    • On March 14th 2006 iTunes rated City P.M. the 4th most listened to Business Podcast in the world. Igloo statistics show that audience figures are still increasing.

Go to the CITY P.M. Website